Just spotted this lead generation company - Indirect Channel Ltd. My personal comment and opinion (this is not a claim that I can backup through personal experience) is that this type of lead generation will work for many but not all companies. You need to have a good product, service and sales pitch. Companies like Indirectchannel limited will provide you with details and requirements of business buyers who are looking for the right supplier. Buyers have to sign up and register and you only pay them for each
qualified sales lead. But you still need to sell - they are not going to sell for you but they will provide you with the details of buyers who register and ask to be contacted and sold to by you. The big thing about what they do for buyers is that they match the buyers to the right suppliers by matching what the buyer is looking for with suppliers' services and
products. Not sure if they get involved beyond connecting the buyer and supplier or whether they deal with any claim or complaint related issues between buyers and suppliers.
Anyway, they could at least support your efforts to exceed last year's sales figures!
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Indirect Channel