My wife? Not a believer. Can you help? My wife's p*ssed that I just "wasted" some money buying my first ebook and sell-page.
For starters, she doesn't love the product I bought (and, truth be told, I'm not exactly proud of it, myself -- it's a tad scummy, but it's got some good content, and I plan to repackage it into something less tawdry, and a little more noble; see .sig).
But, mostly, she thinks I got ripped off. I paid more than $1k, have sold "only" 4 in the first week since transfer, with no refunds requested. (Now, I'm a not-quite-minted MBA, but personally, I'd feel good if I could sell 2-3 a week for a couple of years -- the margins are great, and a 1-year payback is decent... But she doesn't speak "discounted cash flow" or "ROI.)
More than anything, though, I view this as a crash-course in info product monetization. I've already learned more about AdWords and Analytics and, hell, CSS in the past week than I'd learned in literally years as a "suit" in the online industry.
Words of wisdom from those savvier and more experienced than I? Yes, I've mined the topics for success stories, but I'm hoping someone will have some unique perspective that will help with my particular situation. |